A Historic Achievement in Automotive Excellence
In the competitive landscape of automotive luxury, sustained excellence is the ultimate measure of a brand's commitment to innovation. Genesis has accomplished what no other automaker has, being named the highest-ranked brand overall in the J.D. Power 2025 U.S. Tech Experience Index (TXI) Study for the fifth consecutive year. This unprecedented streak demonstrates Genesis's consistent dedication to developing intuitive, customer-focused technology that enhances the driving experience on Alcoa roads.
What This Award Means for Drivers
The J.D. Power TXI Study doesn't just count features; it measures how effectively automakers bring emerging technologies to market. The 1,000-point Innovation Index combines two crucial factors:
- The adoption of new technologies across a brand's lineup
- The excellence in execution measured by how much Sevierville owners enjoy the technologies and how few problems they experience
This customer-centered evaluation method means Genesis's top ranking reflects real-world satisfaction rather than just technical specifications. The study examined 40 technologies across five categories:
- Comfort & convenience
- Driver assist
- Electric vehicle
- Connected vehicle
- Smart vehicle
The Winning Technology
The Genesis GV80 SUV earned special recognition with the Connected Vehicle Technology Award in the premium category for its innovative Genesis Digital Key 2. This phone-based digital key represents the seamless integration that defines the Genesis experience near Clinton, TN:
- Compatibility with major platforms: Works with Apple, Samsung, and Google Wallet, as well as watchOS and Android Smart Watch
- Complete vehicle access: Allows owners to lock, unlock, and start their vehicle using their mobile device
- Keyless convenience: Eliminates the need for a physical key while maintaining security
Beyond the digital key, Genesis models available at Genesis of West Knoxville feature other premium technologies like Remote Smart Parking Assist, which can maneuver the vehicle into or out of parking spaces while the owner stands safely outside. The available 27-inch OLED display in models like the GV80 provides an immersive interface for navigation, media, and vehicle controls.
Experience the Genius of Genesis Today
The consecutive J.D. Power awards confirm what we at Genesis of West Knoxville serving Maryville, TN, have known for years: Genesis represents the future of luxury automotive technology. These honors reflect a brand philosophy that treats every customer as "Son-nim"—an honored guest—by prioritizing intuitive technologies tailored to consumer needs.
Shop new Genesis models near Oak Ridge, TN, today.
