As we get closer to a future in which electric vehicles will become predominant in Knoxville, TN and across the United States, it is interesting to see how automakers are making adjustments. In the case of Genesis Motor North America, the branding effort includes sponsoring events that appeal to prospective drivers in Alcoa, TN who appreciate style and sustainability. For this reason, Genesis will be a brand sponsor at Vogue World London 2023, where the fully electric GV60 luxury SUV will be showcased.